GTM strategy for cyber vendors
Market intel for investors
For over 15 years, we've been guiding investors through the complex and dynamic cyber landscape.
Our insights stem from a deep-rooted network within the cybersecurity ecosystem. We don't just see trends; we anticipate them.
We have developed hundreds of relationships over two decades across the cyber ecosystem; from practitioners and CISOs, to channel partners and MSSPs, and of course vendors.
Our insight into emerging trends comes from engaging with founders across the cyber ecosystem - who are the lifeblood of innovation in the cyber industry. These entrepreneurs are developing new business models and solutions that are disruptive to an existing market, or a solution for a new, emerging segment.
Our channel partner contacts help us understand the dynamic between vendors in the market, and where they are seeing traction.
Our CISO and practitioner contacts help us understand the perspective of the people on the front line, and their viewpoint on the cyber ecosystem.
We provide market intel and M&A advisory services- including market, product & GTM due diligence for investors.
We are the GTM architects for the cybersecurity industry
We provide GTM strategy to early stage, growth and established cyber vendors
As the cyber market evolves, vendors need to evolve with it - developing/acquiring new capabilities, evolving their narrative, and enabling their revenue & GTM teams to position and sell through new channels.
We work with cyber companies as they continually evolve.
We can help develop new revenue models, work with Product & Engineering teams on developing new capabilities, advise on M&A, inform on technology and alliance partnerships, and engage with the revenue teams as they shift from selling a point product —> positioning & selling a platform.
If you’re a vendor looking to move into a new market, we can help. We have experience in bringing Israeli and US cyber companies to EMEA & APAC.
We often collaborate closely with VC’s and Private Equity firms in due diligence, M&A and to help their portfolio companies scale and thrive.